So…I have been absent for a short while. Did you miss me? Please…just say yes…I’m insecure and need a hug. It has been a week since I last posted and all of the fine guest posting friends have moved on so I really need to get you attention again with a witty prose about life…or this story.
So…I have this day job thingy. Most of the time I can keep it in perspective and take time to enjoy little things like writing for this blog. Not so much lately. The work load has been staggering for the past month and has required an inordinate amount of my time. I’m not complaining mind you, being busy with billable work is nothing to complain about and I am grateful. I love what I do and can’t imagine doing anything else…which may be a statement about my own imagination…I digress.
There are some funny ironies to this. On FaceBook, I have developed friendships and networks that I participate with, but lately I have spent so much time managing the FaceBook pages for clients that I haven’t had time to even check my own updates. I write 6 blogs for clients relative to technical or industry content and neglect the creative stuff on my own blog…hmmm…maybe I should repost the article I wrote on Radon gas mitigation with all of the medical and statistical data I researched…maybe not.
So…what do I do that takes so much time you ask? Well I am in advertising and my chief responsibilities are branding, brand reputation, and consumer perception. Yes, I know…have a cold shower and calm down…this stuff is sooo exciting. The cool thing (or possibly scary thing) is that we have tools that allow us to crawl the entire internet and capture data about brand mentions by consumers…and we know who you are! We can capture email addresses, Twitter accounts, FaceBook posts, and on and on, and then report the data to our clients in the hope of guiding the brand perception to a positive conclusion. Sounds great, but sometimes the news to the client is mixed.
Meeting with a client:
Client: “So, give us the short strokes of your analysis.”
Me: “Well, the overwhelming consensus is that people HATE your commercials, your company is considered the “bargain basement” outlet for your industry, and customer loyalty is very low. The good news is…sales are up 12% over last year.”
Client:”Well, that’s good then…right?”
I’m just saying.
And Yet I Digress
Posted by
Ron
on Friday, March 4, 2011
Labels:
advertising,
blogging,
day job,
irony,
work





























19 comments:
cant argue with the bottom line....
Just Cheers A
Wow, you are one busy dude!
That being said, hey if sales are up, and I ask how with all tha other stuff, then hey sales are up and it is a win!
But do you have it in blue...just ask'n ;-)
YAY!!! I finally made it! *shakes fist at mother nature's springtime fits*
Ok...now...back to the issue at hand...now I understand why you beat moron comment spammers with statistics! Clearly someone needs to kidnap you and get you out of the house more often! LOL
Now that I've fed your addiction with a comment....come over here. Come on! Give me a hug! Ya know you wanna! =) (((((Ron))))
A free hugs shirt is the best way to get a hug. Other than that you seem extremely busy, but it appears worthwhile. I should be ashamed though that you can manage 6 blogs and I barely make time for my one blog =/ shame shame shame on me
i'll give you the long strokes - fantastic !!
AG - Yes the bottom line is important, but it can become much thinner if you don't pay attention to you customer :)
Brahm - I know you are in retail :)...loyalty is very important...I also know you do better thanthe "mentioned" client. Thanks for stopping by ;)
Lisa - It ONLY comes in blue ;)
Jewell - Statistics "R" Us :)
tmac - Thanks for the hug. Work on 1 blog at a time, and toward your dreams...better to be very good at what you love than make work of 6 things you have to ;)
TBAOO - Thanks...I know you get it :)
New follower here, but I like hugs so *Hugs* and welcome back. 6 blogs... can't imagine writing for 6.
what was that a man serving two master mmmrmm ya best do one it works out then maybe multicast m mm aw OK me two , will heck lets go fishing
Dude. Bro. Ronnie. Poo-bear. I love you and all, but I don't want you rifling through my emails. Nor do I want personalized funeral home recommendations if I get an email my grandmother's died. This has happened. Dude.
Speaking of which, at my school, specifically the track, the local funeral home partially funds it. They get a nice banner right at the bleachers.
And, don't worry about time. I don't got any time at all lately. Besides, my blogroll won't let me go past a few hours anymore. Has this been happening to you too?
Ron, somehow it sounds very scary that we are so vulnerable online that people can access our information and talk about us as if we were statistics. I love advertising and Brand management, so I did need that cold shower :)Interesting post.
Don't ya worry about not posting every day... you are firmly on my blog roll and I look forward to every post no matter when then come!
I have to say though, if your clients sales have increased by 12%, he can't be a total drongo ;-)
Long strokes.. short strokes.. thought I'd ended up on wrong page!
Debbie - Wecome! And thank you for the hug :)
Roy - I'll pack my fishing gear and meat you at the lake :)
Simon - I promise not to spy on you :)...but try to behave anyway...never mind :)
Sulekkha - It is the age we live in. I am a little tongue-in-cheek about the data I have access to, but I really do use it for good and not evil. I care more about the consumer than I do about some silly clients.
Anne - Thank you. I love you too :). The sad truth is thier sales grew through consumer demand and not because they actually did anything to deserve it.
Clare - Sorry, didn't mean to throw you off. This really is a PG site :)
LOL ROn - loved this post - I am a marketing and PR person myself and can totally get where you are headed with that : ) All the best. My new post is at http://kriti-howaboutthis.blogspot.com/2011/03/dads-diary-8-vedanta-as-i-understand-it.html.
Hi Kriti - Thank you so much for stopping by :). Marketing and PR are very interesting aren't they ;)
I so enjoy visiting your site, always good for a chuckle!
Hello Shawn - Thank you very much. I am glad you enjoy visiting :). I will do my best to keep you chuckling.
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